Wirkung Von Nostalgischer Musik in Der Werbung (German Edition)

Bachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,00, Universitat Augsburg (Lehrstuhl für Betriebswirtschaftslehre mit den Schwerpunkten Marketing und Informationsmanagement und Marktforschung), Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, das bislang erst wenig erforschte Themengebiet der nostalgischen Musik in der Werbung im Bereich der Low-Involveme...

By Oliver Trautwein
Paperback: 84 pages
Publisher: Grin Verlag (October 25, 2017)
Language: German
ISBN-10: 3668555753
ISBN-13: 978-3668555754
Product Dimensions: 5.8 x 0.2 x 8.3 inches
Format: PDF ePub TXT ebook

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