China CMO

China is, all at once, the world’s most dynamic, frustrating, confusing, inspiring, and challenging marketplace. As companies invest more and more in marketing, raising the country to second behind the US in advertising spending, there have been many white papers, books, and reports on how to win. This book is different - it comes straight from the mouths, heads, and hearts of sixteen of the leading CMOs (Chief Marketing Officers) based in China....

By Mr Greg Paull
Paperback: 348 pages
Publisher: CreateSpace Independent Publishing Platform (February 17, 2014)
Language: English
ISBN-10: 1494481383
ISBN-13: 978-1494481384
Product Dimensions: 6 x 0.8 x 9 inches
Amazon Rank: 5296603
Format: PDF ePub djvu ebook

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Authors Greg Paull and Goh ShuFen subtitle this fascinating study in cultural differences and similarities in the market field with an apt phrase - `Best practice in marketing effectiveness & efficiency in the Middle Kingdom' - and it is that sense o

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